Friday, November 9, 2007

Beer Ads

Beer ads have always been notorious for using scantily clad, typically good looking women in their ads. They are often accused of being sexist, but you can't argue against the effictiveness of their ads. Beer companies, more so than almost every other company, know exactly who they are trying to appeal to, and they are very good at it. I would agree that many of these ads are somewhat sexist and over the top, but I don't expect to see these ads stop any time soon. Thay are far too successful for these companies to shy away from them unless very heavy preassure is put on them by someone who could cause them problems.

Gay Vague

I had never really noticed gay vague advertising before we discussed it in this class. Now that I am aware of it, I notice it everywhere. It's funny how advertising can so blatantly put things in our faces but do it just subtle enough to where we don't notice it. I wouldn't have thought that there was large enough gay demographic for advertisers to care about it as much as they do, but obviously there is.