Tuesday, December 11, 2007

Heineken Draftkeg Commercial

Most of the time I am in complete agreement with the things that we discuss in class or things that are brought up as being sexist, but I just don't see it with this commercial. I had seen the commercial a few times before it was brought up in class and didn't think anything of it then. Now when it comes on I try to see how it could be interpreted as sexist and I guess I'm just missing something. It just seems to me that the arguements for the commercial being sexist are reaching a little bit. I don't think Heineken was intending to make the statement that the perfect woman is a robot who serves beer.

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